The survey took a close look at some of the reasons behind children's eating fads and highlights the struggle parents have with their children when providing them with a nutritious and healthy diet. The results of the survey were analysed by Dr. David Lewis, leading child psychologist, who offered physiological insights and practical advice to parents to help them avoid mealtime misery.

This report was undertaken in the context of current concern about child nutrition expressed by government agencies and health professionals alike. A recent report by the Food Commission and the Department of Health identified concerns that some children are not receiving adequate amounts of vitamins A, C and D in their diet. These vitamins are essential for children's health to promote good vision, growth and concentration and are recommended by government as a daily supplement for young children from the age of three months.